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RETAILER OF THE MONTH
Better Baseball Atlanta, GA
The story behind Better Baseball is truly unique. The founder, Glen Robinson III, was a starting soccer player and valedictorian of his high school in Atlanta, GA. An entrepreneur at heart, Glen stayed on top of the latest trends and always kept an eye out for the next big thing. In the 1980’s he started raising and selling ostriches and emus. “The birds of the future, I tell you!” he preached, “they’ll be as popular as chicken and turkey!” While on the farm one warm spring morning, Mr. Robinson was approached by a client who inquired about the material used to separate the ostrich pens. They asked if he could use that same material to make a batting cage…well, he could, and he did. Word spread, and Glen began making batting cages for much of his rapidly expanding clientele. Unfortunately, in the early 1990’s the bubble burst on the ostrich/emu market, and Glen was forced to find something new.
Glen soon formed Shelter Shade, a company focused on supplying shade, netting and wind release materials. Meanwhile, demand continued to increase for batting cages, and eventually clients started asking for pitching machines to go with their beautiful new cages. Glen, not inclined to let anyone down, dutifully applied for credit with a number of pitching machine companies to ensure he could meet the growing demand. It should go without saying, pitching machines are pretty useless without balls, so Glen decided to sell those as well. Things progressed this way for several years until Glen realized, “You know, I sell more of this baseball stuff than farm stuff!” It was clearly time for a name change and a brand new direction.
In the mid 1990’s Better Baseball was officially established. With help from his nephew, Glen built one of the first online catalogs for baseball and softball equipment. Operating from the basement of his home, Glen managed to establish credit with over 100 different vendors before eventually building a brick and mortar retail location in May 2009. Upon completion of the new store, work began on a much needed website upgrade, and as of November 2010, Better Baseball launched version 2.0, which you see before you today.
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